Some time ago I wrote a post on the benefits of Pinterest for me as a Mum. Today I thought I’d share some insights on how you can use Pinterest to build a business, grow your blog or launch a startup freelancer or self-employed business.
Using Pinterest to Build a Business
I’m a complete Pinterest addict, and pin regularly on my Muff and Teacake profile! As well as being lots of fun, using Pinterest to build a business is very effective, and there are some simple steps you can follow to make Pinterest work for you professionally…
1. Use a Hover Pin it Button
To drive referral traffic from Pinterest, your blog or business website images have to find their way onto Pinterest. There are various widgets/plugins which provide you with a ‘Pin It button’ which appears over images on your blog when another user mouses over them. This works well on laptops and computers but be aware that the buttons cannot be used on touch screens.
2. Pin Your Images
Pin your own images from your website or blog onto your Pinterest account, don’t just wait for others to find them! Once you have pinned them you can still revisit them at a later date and pin onto other boards too. By doing so people who like your images may click and go through to your website or blog, thus giving you even more traffic. You don’t want your account to look like ‘spam’, so make sure you pin from other accounts as well as pinning directly from your website.
3. Establish Relationships with Other Pinners
Building up relationships is so important on social media platforms. Liking and commenting on other pins and pinners accounts is the best way to engage with others, get them to pin from your boards and like your boards too! If there is a particular company you want to work with, engage with their boards and pins on Pinterest.
4. Be Creative
Make your boards as creative and visually appealing as you can. Think carefully about your choice of cover images for all of your boards and try to give your account a style or ‘feel’ using specific colours or types of images. I also place similar boards together so someone looking through my profile will see more than one board they want to follow.
Try to ensure your pins are vertical in orientation and have a good description to accompany them, this makes them instantly more attractive to pinners. Pinned images with text on them also work well if you want to increase the volume of re-pins.
Develop your interaction with others by creating a group board and invite some of your followers to pin to your board. Whilst others can contribute to the board, as the creator, you will be the only person able to change the board’s title and description. You can also remove pinners and any inappropriate pins from the board.
There are various ways you can promote certain boards and pins. Generally the first three boards on your profile should be the ones you want to promote at any given time. They will be the first boards someone will see when they look at your profile.
Pinterest Analytics is an amazing tool! You can find average daily and monthly impressions and views, alongside top Pin impressions – and lots more too! A very useful tool to help you plan how to grow your followers (by developing and promoting your most popular pins and boards), plus all the information you might need for sending out Media Packs etc…
I hope this helps! If you are using Pinterest to build a business, let me know! I’d love to hear from you!
In my next post I’ll be discussing promoted pins!