Workshops & Mentoring

As a small business owner, you are ideally the best person to take charge of your own social media activity. Nobody knows their business and their customers better than you!

But that doesn’t mean it’s easy. Social media should never be used just for the sake of it. It needs a strategy, complete with objectives and tactical execution to achieve your business goals.

My social media workshops are aimed at helping you get up to speed about the various aspects social media platforms, and give you great advice on how best to use it. You need a strategy to make social mediawork for you. It begins and ends with a clear picture of what you want to achieve, and how you want to go about it.

Below is an outline of my workshop and mentoring agenda. I am more than happy to customise and adapt it where necessary but generally speaking this outline covers the most fundamental knowledge a business needs to thrive.

Introduction

What is social media, and how do people use it.

Goal setting

How to set (and achieve) your personalised and realistic social media goals.

Social Media Platforms

What are the major social media platforms? What are their strengths and weaknesses, and which ones will work for your business?

  • Platform Basics
  • Content, style and branding
  • Users
  • Engagement, tone of voice, authenticity
  • Admin
  • Hashtags and Trending Topics

Examples to Inspire and Motivate

Negative Feedback

Content and Scheduling Calendars

Measuring Impact

If you want to book a workshop or a 1:1 mentoring session, please contact me for further information.

Carol